Car manufacturer launches photo contest

Scion, the new car marque from Toyota, is launching an interactive digital photo contest called «ScionSpy».

"Participants, using their camera phones, digital cameras or desktop computers, send in photos of Scion cars to scionspy.com (opening January 19) to compete to win prizes such as a Pioneer home theater system. The goal is to amass the longest chain of unduplicated digital photos. Oasis Advertising devised the campaign. [Mediapost]

The scionspy.com website is not open yet, so you can't tell if it's a moblog or not. But it's a fun competition with good prizes. Will be interesting to see what kind of participation they get. Will be checking back with Oasis Advertising.

emily | 4:46 PM | Marketing / Advertising |
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