November 6, 2003
Technology links ads to website via cell phone
In another Cue Cat type concept, M Ken Co has developed technology that allows users of cell phones with a camera function to photograph an advertisement containing an electronic watermark and then immediately connect to a related website, reports the Asia Times.
"Advertisers' URLs will be encoded in electronic watermarks on posters, newspaper flyers and related media. Cell phone users who use the i-appli service can photograph the watermarks, which will then be analyzed with M Ken software, and the users will be connected to the appropriate sites via phone.
This process takes a matter of seconds, and advertisements containing the watermarks appear virtually identical to those that do not.
Other companies, including Nippon Telegraph and Telephone Corp, have developed similar technology. Such technology to date, however, has required that the photographed image be sent to a dedicated server for analysis and extraction of information. This slow step has been an impediment to widespread use".
Related articles:
New Commerce System Uses Barcode on Picture Phones
Comparison book shopping on Amazon.com thanks to Nokia camera phones and Neomedia Technologies
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