Jong-Zuid: First picture soap opera for mobile phones

Holland, the country who brought to television the first "Big Brother" reality show in 1999, is now innovating with the first picture soap opera, Jong-Zuid. The technology is not exactly MMS, but WAP-push, a function of most color-screen phones. It's sort of a "photo romantic" (at least that what they used to be called in the Netherlands, "roman photos" in French), a story involving love and romance told through pictures and read by adolescent girls.

What's interesting is that Jong-Zuid actually has famous Dutch TV-soap actors starring in it.

Viewers can either follow the episodes on the website or sign up for updates on their cell phone where they receive several times a day, pictures and a short text underneath describing a situation. See the demo online - in Dutch, but you'll get the message!

(Thanks Mitch!)

emily | 6:38 PM | MMS on Television |
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