GMTV launches first fully commercial MMS service

"GMTV, Europe's biggest breakfast show, launched this week one of the first fully commercial MMS services tied in to broadcast content. The service is also said to be the first third-party MMS content delivered directly, without the need for WAP Push. The innovative service allows viewers to register to receive regular MMS alerts containing photo and text recipes from the week's 'One Minute' feature. 'This is a first in terms of pure MMS delivery systems that bypass the operator's MMS". From newmediazero via MMS Memo.

emily | 7:06 AM | Video Phones |
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