January 31, 2013

3D Printing in Advertising

Do We Have Milk? from Teehan+Lax Labs on Vimeo.

Crazy Leaf Design looks at how advertisers have used 3D printing for their campaigns and the benefits it brings. via @Info3Dprinter.

quotemarksright.jpgA faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.

-- Teehan+Lax. The company used the technology in designing a milk jug that, once paired with a smartphone, alerts the user through an app if he/she is running out of milk. The user will then be able to check for any nearby stores that he/she can buy milk from. By producing an actual milk jug with a 3D printer, they managed to save money while also showing off the usefulness of their app.

Some of the advantages of using 3D printing: 1. It's cheaper, 2. It's easy to use, 3. It's more captivating, 4.

In conclusion, 3D printing is an exciting technology that promises a sea change across many industries, and its affordability coupled with nigh-limitless design possibilities can help revolutionize advertising’s creative capabilities.quotesmarksleft.jpg

Read full article. Related November article on Do We Have Milk campaign? and video above from The Verge.

emily | 8:54 AM | News
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