January 31, 2013
3D Printing in Advertising
A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.
-- Teehan+Lax. The company used the technology in designing a milk jug that, once paired with a smartphone, alerts the user through an app if he/she is running out of milk. The user will then be able to check for any nearby stores that he/she can buy milk from. By producing an actual milk jug with a 3D printer, they managed to save money while also showing off the usefulness of their app.
Some of the advantages of using 3D printing: 1. It's cheaper, 2. It's easy to use, 3. It's more captivating, 4.
In conclusion, 3D printing is an exciting technology that promises a sea change across many industries, and its affordability coupled with nigh-limitless design possibilities can help revolutionize advertising’s creative capabilities.
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